Our Story

Mr. Moore came to Caro in September 1965. The Ford store at the time was located in the current Muffler Man. It certainly did not look as modern as the current building. He and Bill Burton were partners in Burton-Moore Ford from September 1965-August 1970.

We broke ground for the current building on April 1, 1966, just months after coming to Caro. This was a very exciting time for us. When we broke ground Brad Moore was just one month old.

We started business with one franchise Ford. In 1967 we were able to sell Ford and Mercury products. We were also able to sell Lincolns through the Saginaw Lincoln Mercury dealer. In 1968 we were approached by Lincoln Mercury to become the Lincoln dealer for Tuscola and Sanilac counties-which we gladly accepted.

We started business with 13 employees over the years that has grown to 42 full time employees. This has made a big impact on the economy of Caro and the Thumb area.

In 1970 Mr. Moore bought out his partner and became the soul owner of Burton-Moore Ford. During the next 13 years Burton-Moore Ford continued to grow in sales and the number of employees.

In July I was approached by Chrysler about the Dodge Plymouth Chrysler franchise and in September we became their authorized dealer. At that time we had to change the name of the dealership. The corporate name is still Burton-Moore Ford, but now we use the name of Moore Motor Sales.

We have grown to own two franchises. The two franchises have worked very well for us as each has had its ups and downs in the automotive business.

Brad Moore graduated from the University of Michigan in 1988 and went to work for Saturn. He left Saturn in 1994 and joined Mr. Moore at the dealership.

Since that time, he has matured as a great businessman. He has taken Moore Motors to the next level. The dealership has grown consistently year after year.

In 1992 and 1993 we started plans to modernize what in 1965 was the most up to date dealership in the area. In April of 2005, we broke ground to update our current facility. Thirty nine years from the time we first broke ground and in the fall of 2005 we had a grand opening for our current facility having added 8,000 sq. feet to our main building.

We currently sell over 1,000 new and used cars and trucks per year.

We have a great staff that is dedicated to serving our customers and community throughout the Thumb area.

We strive to live up to the original position of Burton-Moore Ford which has always been Your Home of Personalized Service.